British Museum Projection Mapping

Date:
22 October 2012
Client:
Estée Lauder

A projection mapping over the British Museum for the Estée Lauder Breast Cancer Awareness Campaign.
For the celebration of the Estée Lauder Breast Cancer Awareness Campaign, some of the most important buildings and landmarks around the world have been lit up in pink for just one night. In London, this year, it was the British Museum.
The projection mapping done on the main entrance of the building was meant to introduce the guests to the event inside the museum. Following the brief I’ve received, I’ve kept all the experience very feminine but powerful, not invasive, harmonic.

Production and Storyboard: Projection Advertising
3d and Motion Graphics: Nicola Gastaldi

The projection has been discussed on these websites:
Daily Mail
London Beauty Queen

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