Animal Planet Rebrand

For Animal Planet rebrand we worked really close with the director, David Bez.
Following his directions, I’ve done a bespoke logo in Cinema 4d for each shot, matching its lights. The different passes (specular, reflection, shadow, ambient occlusion and diffuse) helped us in the compositing stage. We had to deal with a lot of different shots, and each one had a unique way to solve the idea.