For tvc, I’ve started modelling a highly clean model of a single card, with its nice rounded edges and slots.
Then, I’ve built some “houses”, following the brief and the indications from the director.
I’ve created the camera and smoothed it out very well, while I’ve been working on some pre-vis. Then, I’ve spent some time to light up the scene and to texture it.
I’ve rendered all the required passes to be comped in Flame, at

This ad has been aired on english tv from April 2013.