British Museum Cancer Awareness

Projection mapping for Estée Lauder Breast Cancer Awareness, 8th October 2012. On this project, in just two weeks I recreated the model of the British Museum starting from some photographs, tracing its contours and sculpting the relief. I then modeled and animated the ribbons, peonies, candles and lanterns.

As usual, all done in Cinema 4d and After Effects.


  • Production: Projection Advertising
  • Storyboard: Projection Advertising
  • 3d and motion graphics: Nicola Gastaldi