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Finish Line #shoessofresh

An endless twisting loop in a tiny gif

After my GastaLoops series, Innocean Worldwide commissioned me one infinite loop for the new Finish Line campaign, #ShoesSoFresh.
Among few artists, like RADIO and Brandon Moats, the client gave me total freedom to create a loop in my own style, trying to catch the edginess and freshness of the brand.
I’ve come up with a mesmerising loop that constantly revolves around the logo.
I delivered the animation in different resolutions in order to suit the various social networks (Instagram, Twitter, Dribbble, Facebook, Youtube).

Credits.

  • Agency: Innocean Worldwide
  • ACD: Jose Eslinger
  • Concept and animation: Gasta
This animation wasn't approved, as the skateboard doesn't follow the brand guidelines.
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