Finish Line #shoessofresh
An endless twisting loop in a tiny gif
After my GastaLoops series, Innocean Worldwide commissioned me one infinite loop for the new Finish Line campaign, #ShoesSoFresh.
Among few artists, like RADIO and Brandon Moats, the client gave me total freedom to create a loop in my own style, trying to catch the edginess and freshness of the brand.
I’ve come up with a mesmerising loop that constantly revolves around the logo.
I delivered the animation in different resolutions in order to suit the various social networks (Instagram, Twitter, Dribbble, Facebook, Youtube).
- Agency: Innocean Worldwide
- ACD: Jose Eslinger
- Concept and animation: Gasta