The brief was to envisage the Fluid credit card commercial reflecting the unique tone and attributes the card offers to its customers.
We wanted to play on key words taken from the script such as ‘engineered’, ‘uniquely advanced’ and ‘beautifully simple’.
We saw the card echoing the aspirations usually reserved for products such as Apple and Audi, we intended on creating a visual animation which
showcased the Fluid card in such a way that the viewer came away with the feeling that the card is more than just a credit card, it’s a beautifully
crafted product of design, a carefully thought out technological masterpiece designed specifically for them.
Everything from the sharp simplistic edges of the card to the individual moulded letters of the customers name would all be considered and engineered to deliver simply the best credit card on the market today.
The Studio worked on the creative, directed and animated the spot.
- Client - FLUID
- Agency - Media Ingenuity
- Director - Dan Andrew
- Post Production - The Studio London - C4D / Realflow / Nuke / Smoke
- 3D: Nicola Gastaldi, Jonathan Foskett, Nicola Destefanis
- After Effects: Nicola Gastaldi
- Compositing: Dan Andrew, Guillaume Weiss