The Studio were please to have worked with RSA director Brett Foraker on his recent commercial for the Mitsubishi Outlander PHEV ‘The numbers never looked this good’ for ad agency ‘Golley Slater Cardiff’.
The 2016 Mitsubishi Outlander PHEV campaign was inspired by the creative approach for the original launch in 2014. The Mitsubishi Outlander PHEV was the world’s first 4WD Plug-in Hybrid SUV. It produced a remarkable 148mpg, becoming the UK’s number one selling hybrid vehicle.
Not only does the new 2016 Mitsubishi Outlander PHEV have even more impressive numbers at its heart, it has also undergone a complete redesign with stunning exterior styling and a premium interior finish.
The new ad, directed by ex-Channel 4 creative director Brett Foraker, turns numeracy into artistry. Each scene features a palette of numbers subtlety woven into the landscape, ensuring that every repeat viewing reveals a previously unspotted detail. Like the new 2016 Mitsubishi Outlander PHEV, the campaign is a mix of hard numbers and wonderfully soft touches.
When the Studio@Smoke&Mirrors were first approached and shown the initial storyboards the team were really excited about the possibilities and worked out various post route options that could be used to achieve numbers within the environment.
After a series of R&D tests and further pre-production with Foraker and the Agency, a final route was agreed. Further style frames were then created prior to the shoot as well as full CG pre-visualisation of the car, rigs and studio environment to work out as much pre-camera data before the shoot days.