When the London-based studio was given the task of producing an animated TV and digital commercial for MBNA, it was CINEMA 4D that was the software system of choice for creative director, Dan Andrew.
The concept was to show how credit cards had helped shape peoples’ lives and that MBNA was the power that made it all happen. This took the form of a single animated camera movement through a world made of credit cards.
There were trigger points at certain positions throughout the journey through the 3D world that would launch specific animated vignettes, all with a sense of fun and purpose.
The world was created predominantly from plain white credit cards and MBNA affinity cards. Simple 3D objects such as planes, cars, trees and clouds also populated the scenes.