Virgin Future Visions

“Fantasising about the future is one of my favourite pastimes,” admits Richard Branson. “And I like to dream big. If your dreams don’t scare you, they are too small.”

A six animation series set in the future.


Future Vision by Virgin it’s a series of interviews and podcast held by Natalie Campbell to scientists, experts and respected futurologists.

Working at JamFilms, I’ve been approached by Virgin to create a set of looping animations that would support the six interviews on six different themes. The broad brief and the nature of each topic ignited my creativity with out of the box ideas.

After my Gastaloops series, I wanted to push the concept even further.

the future is human.

Araceli Camargo is a cognitive neuroscientist, with a specialisation on perception. Her vision is about how the workspace could and will affect human relationships and lives.

  • Advances in artificial intelligence could result in a cultural renaissance, provided the right education support is provided to enable the transition.
  • Despite increases in remote working we will not see the death of the workplace, instead it will be redesigned to help businesses address their most important issues in person.
  • Cognitive flexibility will become a highly regarded skill and holds the key to problem solving.

the future is female.

Here Cindy Gallop shares with us her insights on the future of the advertising industry and the reality of the new world order.

There is no future that happens without deliberate human intervention. The future of work is the future that you, I and all the rest of us make happen. This means it’s important to state that my vision for the future of work is not an objective observational “I think this is what it will be like”.

the future is entrepreneurial.

Hyper connect digital networks will completely change our work eco-systems and bolster the ‘Anywhere Economy’.

Dr James Bellini is a respected TV broadcaster, futures analyst, writer and speaker. He predicts augmented and virtual realities are going to radically change life in the next 20 years.

But are the changes all positive, and what does this mean for the world of work?

the future is direct.

We are at the precipice of a digital revolution that will change every aspect of our lives, with a global computer fabric changing the way we interact, work and live.

Meet our expert, Peter Smith. Peter is the CEO and co-founder of Blockchain, a financial technology and data company. He is also a regular contributor and speaker on new pioneering technology in the fin-tech space.

the future is predictive.

Tracey is an award-winning futurist and works with clients such as Google and Diageo. She speaks and writes regularly on the future of artificial intelligence (AI), gender, work and culture.

In a world in which everything can be tracked, monitored, analysed and scrutinised it may be incumbent on public services – and private enterprises – to invest in the crime prediction game. It may be that the only way to fight crime, so much of which will be automated by then – will be to forecast it, and an industry will spring up that is about tracking behaviours, pattern recognition and anomaly spotting that suggests crime before it has occurred – cybercrime ‘pre-crime’.

the future is ours.

Ben Hammersley is a British internet technologist, journalist, author, broadcaster and futurist. He is a frequent contributor to many publications including Wired Magazine and BBC.

Quite simply, you cannot prepare for 20 years’ time. You can only prepare for tomorrow – by constantly and actively questioning everything you do today. So that’s what you have to do: maintain a mental, physical, and legal nimbleness that allows – or even forces – you to be reassessing and course correcting, on a day to day basis. Those 20 years will pass, and you will be well placed. But you’ll also be well placed for the 20 years after that as well.


Using the iconic Virgin red, I wanted to create a figurative and essential design, simple but effective, that would summarise a vast and complex concept into a tiny, but infinite, 15 seconds long animation.

Reading the essays about the Future Visions, I found one common trait: all the futurologists believe (or want to believe?) that, even if the technology will thrive and grow exponentially in our lives, the human will be always, and probably more, centred.

Because of this, I modelled and rigged a simple character, one female and one male, that I could animate and be the hero of each of the six videos.
I’ve also created a basic sound design that would hopefully enhance the whole animation.


Each of the six animations supported a different podcast with the interview, the Instagram (both official Virgin and Richard Branson accounts) and Twitter feeds and some high res frames have been used for a print campaign as well.


  • Client: Virgin
  • Production: Jam Films
  • Direction, animation, sound design: Gasta